Has someone asked you about your LTV:CAC ratio and you weren't sure what to say?  Wondering whether something belongs in your COGS (cost of goods sold) or in your operations budget?  Are you looking to build a financial model that clarifies where the "use of funds" will impact your growth and profitability?  Unit economics can help you answer these questions.   

In this virtual lunch & learn, UAlbany Innovation Center EIR Frank LeCates will provide an overview of unit economics using his early SaaS business as an example, and your questions as discussion points.   

This session will help you to: 

1) define what constitutes a "unit" for your business 

2) explain the core unit economics equations 

3) estimate your CAC before you have real sales data 

4) consider some common pitfalls 

Frank LeCates is a seasoned entrepreneur with over two decades of experience in educational technology and web software development. He founded, bootstrapped, and successfully exited a company providing web solutions, showcasing his ability to lead ventures from inception to profitable exits.  

Currently, Frank is the Vice President of Strategy at Applywave, where he leverages his expertise to drive innovation in the ed tech sector. Additionally, he serves as an adjunct faculty member at Stevens Institute of Technology, sharing his entrepreneurial insights with the next generation of business leaders.