Innovate 518 recently held an Elevator Pitch 101 workshop here at the University at Albany. Our Entrepenuer in house - Robert Manasier presented some great material for the companies and businesses in attendance!
The opening exercise was how to describe your business in 25 words or less!
Questions to ask yourself: What need does your business satisfy and in what market?
Q: How does your business satisfy the need? Think about your mission statement/ vision - what objectives are described?
Q: Who is your competition? What makes your company different? Go over your business model! This can help you outline its position.